My name is GAO, Yi. In Chinese, it writes 高 翼 (meaning: high wing).
I am currently an Associate Professor in the School of Aviation and Transportation Technology at Purdue University.
I completed Ph.D. in Technology at Purdue University, specializing in Aviation Management.
My primary research area is Air Transportation. My research covers the following topics:
Air Transportation Economics & Operations
Customer Loyalty Programs & Frequent Flyer Programs
Our group's latest paper, also Jiayu Liu's first journal publication, titled "Can you judge a book by its cover? An analysis of travelers’ perceptions of airline logos and airlines’ business models", has been published by the Journal of Air Transport Management (DOI: https://doi.org/10.1016/j.jairtraman.2024.102543)
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